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(1). Grocery shopping
超市大采购
(2). Aisle be damned
该死的通道
(3). For the best bargains, avoid shopping around for your groceries
欲求物美价廉货，货比三家要不得
(4). 1:THRIFTY shoppers do not have to look far to find a bargain.
2:Offers abound in the cut-throat world of British supermarkets.
3:Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices.
4:But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
2:Offers abound in the cut-throat world of British supermarkets.
3:Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices.
4:But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
1:节俭的消费者们不需要寻觅很远就能买到便宜货。
2:英国残酷的超市世界中其实充斥着很多这样的便宜货。
3:一种广泛被接受的观点认为，想要在购物上省钱的人们就应该货比三家，这样才能找到最理想的价格。
4:但是4月9日由皇家经济协会展出的研究指出，那些货比三家的人通常到最后反而花的更多。
2:英国残酷的超市世界中其实充斥着很多这样的便宜货。
3:一种广泛被接受的观点认为，想要在购物上省钱的人们就应该货比三家，这样才能找到最理想的价格。
4:但是4月9日由皇家经济协会展出的研究指出，那些货比三家的人通常到最后反而花的更多。
(5). 1:Those who buy their groceries in fewer emporia—and so spend less—are also more likely to do their shopping online.
2:And on the internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar.
3:Supermarkets do not always stock such ranges in their small convenience outlets; people shopping in a hurry may as well be encouraged to buy more expensive varieties.
4:In big stores, low-cost lines may be stashed well above or below a harried shopper’s line of sight.
5:Search a supermarket’s online store, however, and they pop up just as appetisingly as more expensive brands.
6:That provides much less scope for shelf deception.
2:And on the internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar.
3:Supermarkets do not always stock such ranges in their small convenience outlets; people shopping in a hurry may as well be encouraged to buy more expensive varieties.
4:In big stores, low-cost lines may be stashed well above or below a harried shopper’s line of sight.
5:Search a supermarket’s online store, however, and they pop up just as appetisingly as more expensive brands.
6:That provides much less scope for shelf deception.
1:选择在较少商业中心里购物的人们（同样也花的更少）也更可能选择上网购物。
2:并且在网上消费者买到超市中更为廉价的自有品牌产品的可能性更高，凯度研究所的另一位员工爱德华·加纳这样说道。
3:超市也不总是在它们的小型便利连锁店里囤自有品牌产品；匆忙的消费者倒不如说是被鼓励去购买更为昂贵种类的商品了。
4:在大型商店中，琳琅满目的商品总是会令购买者眼花缭乱，而低价产品往往会被堆放至高于或低于购买者视线所及之处的地方。
5:然而在网上超市搜索低价产品的话，它们就会突然出现在你面前，和那些更为昂贵的品牌产品一样令人蠢蠢欲动。
6:这就大大缩小了货架骗术施展的范围。
2:并且在网上消费者买到超市中更为廉价的自有品牌产品的可能性更高，凯度研究所的另一位员工爱德华·加纳这样说道。
3:超市也不总是在它们的小型便利连锁店里囤自有品牌产品；匆忙的消费者倒不如说是被鼓励去购买更为昂贵种类的商品了。
4:在大型商店中，琳琅满目的商品总是会令购买者眼花缭乱，而低价产品往往会被堆放至高于或低于购买者视线所及之处的地方。
5:然而在网上超市搜索低价产品的话，它们就会突然出现在你面前，和那些更为昂贵的品牌产品一样令人蠢蠢欲动。
6:这就大大缩小了货架骗术施展的范围。
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