(1). We were presented a 60-second commercial on the image of BUICK, filmed in black and white.
拍摄、长达60秒的别克品牌形象广告,就这样呈现在我们面前。
(2). This is the first car commercial in China with no sight of cars in it. The protagonist is a “comma”.
这是中国第一支没有具象汽车产品出现的汽车广告,而片中的主角竟是一个“逗号”。
(3). When SGM made BUICK the parent brand of its sub products, and first tried to promote the brand using audio and video means, it chose a rather ordinary punctuation mark to communicate with the audience in an extremely creative way.
当上海通用汽车把别克上升为其子产品的母品牌时,首度以影视语言对品牌内涵进行宣导,选择了一个极其普通的标点符号,以极其独特的创意方式与受众沟通。
(4). In this culture-rich commercial entitled “The Comma Chapter”, the audience gets to see many more scenes in parallel description:
在这支名为“逗号篇”、人文气息浓厚的广告里,你还会看到更多平行叙述的画面:
(5). fields of plenteous harvest, newborn babies, moments of record-breaking spurt… And, each of these scenes ends with a “comma”!
丰收的原野,刚到世间的新生儿,破记录冲刺的瞬间……而这一幅幅画面的最后,都是一个个“逗号”!
(6). These commas bring a centuries-old philosophical message to its audience about society progress- never stop after a success.
都在揭示几千年来人类社会前行的一条哲理--成功之后不能停息;
(7). They all serve to interpret the spirit of BUICK- “A tranquil mind, traveling thoughts and an unusual ambition”.
都在诠释别克品牌的精神--“心静、思远,志在千里”。
(8). There is no intention to exaggerate and no crowd-pulling technique.
没有刻意渲染,没有哗众取宠.
(9). Themes are well projected with the use of parallelism.
排比手法使主题得到强调.
(10). Black and white scenes come across as clam and steady.
黑白画面更具沉稳内敛之大气,
(11). Silence seems to speak loudest at this point.
此时无声胜有声!
(12). “The Comma Chapter” presents the most heartwarming contents perceived by the Chinese and conveys a concept of success most representative of the contemporary Chinese spirit.
“逗号篇”用中国人最感亲切的内容,传达最具当代中国精神的成功理念.
(13). Thus striking the right chord with the members of the mainstream society.
从而最能引起这个社会主流人群的共鸣。
(14). As a result of this commercial, the Chinese have come to see BUICK as an international brand that has fused profoundly with the Chinese culture and well received by the Chinese elite class.
同时,也使人们感受到别克这个国际品牌与中国文化深深交融,与中国精英阶层一脉相通。
(15). Or other trends, and the agreement profits or expected revenues involved with merges.
或公司任何期待获得的收入的内容都是前瞻性的.
(16). Although no product lineup is shown in the commercial of this parent brand, the core message of “a tranquil mind, traveling thoughts and unusual ambition” easily associates with the quality of Regal- “Touching the soul, Reaching the goal.
在这支母品牌广告里,尽管看不到别克家族的产品阵容,但“心静,思远,志在千里”的广告内核,会使人不由联想到别克君威“心致形随、动静合一”的品质.
(17). First Buick New Century came off the production line.
第一辆别克新世纪轿车下线
(18). Realization of 40% localization of parts and components
别克轿车通过40%国产化鉴定
(19). The first Buick GL-8 executive wagon came off the line
第一辆别克GL-8商务旅行车下线
(20). A brand in constant pursue of excellence naturally comes with an innovative and highly meaningful commercial.
一个从来都是追求超越、追求卓越的品牌,其广告创意之新、立意之高也就是自然的了。
(21). “The Comma Chapter” is not just the declaration of BUICK but also a “message” to those who keep up with the times and constantly strive to scale new heights.
“逗号篇”不但是别克品牌的宣言,也是写给那些与时俱进、奋斗永无止境人们的“献词”。
(22). Some have come to comment that “The Comma Chapter” was quick to trigger off the graphical thoughts of the Chinese.
有人说,“逗号篇”特别容易引发中国人的形象思维:
(23). The “comma” is like the crescent in the sky while the “period” is a full moon. Both images are quiet but they go round and round, representing the significance of the BUICK “ comma”.
“逗号”就像天边的弯月,“句号”就象一轮圆月,静静的,周而复始。别克的“逗号”,意味深长……
(24). Royaum is created with the world-class technology and the superior product platform of Shanghai GM.
别克荣御是上海通用汽车立足通用汽车全球尖端科技与优秀产品平台生产.
(25). Its creation takes into the consideration the road condition of China and the key needs of high-end users.
针对中国国情路况与高端用户核心需求,
(26). It is a high-end executive sedan made using the same car-making platform employed by GM Holden to produce Statesman/-Caprice, which is the car for the Australia Prime Minister.
引进澳洲总理级座驾-通用汽车霍顿(Holden)公司Statesman/ Caprice房车平台所生产的高档行政级轿车。
(27). ROYAUM is French and means leadership and aristocratic quality.
“荣御”二字源于法语ROYAUM,其含义为统领之气,贵族之仪。
(28). This car is uniquely built with exalted outward appearance, elegant and luxurious interior, extremely powerful performance and solid protection.
这款车从庄重尊贵的外观到典雅豪华的内饰配备,从超强性能的动力到安如泰山的防护保障.
(29). Its design concept is consistent with the use of advanced technology and human-centric touch, with emphasis placed on comfort, enjoyment and passion in driving.
无不独运匠心,贯穿着现代科技与人性化设计理念.
(30). Its style and quality are worthy of the Chinese leaders in the political and business worlds, who are themselves the embodiments of great minds, farsightedness, power and wisdom.
并注重舒适乘坐享受与激情驾驭感受,迎合中国政界商界杰出领导者追求胸怀博大、远见卓识、力量与智慧的气度及特质。
(31). Know to select your favorite wallpaper, and the suitable wallpaper size for your screen resolution and save it to your hard disk.
面壁纸,选择合适屏幕分辨率尺寸的壁纸下载并保存到您的硬盘。
(32). After the download, select the saved file and set it as the desktop background through the desktop Property window.
下载完毕后选择您保存的文件,在桌面属性窗口设置为您的桌面壁纸。
(33). After the download, double-click the saved file to install it as your current screensaver.
下载完毕后选择您保存的文件,双击安装屏幕保护程序。
(34). Click the link to select your favorite screensaver and save it to your hard disk.
选择您喜欢的屏幕保护程序,下载并保存到您的硬盘。
(35). Shanghai GM started to recall part of its Buick Excelle vehicles on 3 March 2006.
上海通用汽车有限公司决定自 2006 年 3 月 3 日 开始对部分别克凯越轿车进行召回。
(36). As a bid to uphold its corporate citizen image as a socially responsible and upright enterprise.
2006 年 3 月 2 日 ,上海通用汽车作为诚信和严守法规的企业,本着对用户负责的态度
(37). In accordance with the national Regulations on Recalls of Defective Automobile Products, a recall plan was submitted to the General Administration of Quality Supervision, Inspection and Quarantine of the PRC (AQSIQ).”
按照国家颁布的《缺陷汽车产品召回管理规定》,向国家质量监督检验检疫总局递交了召回申请。
(38). Shanghai GM aimed to recall the vehicles produced between 18 January and 8 February 2006. This recall covers 1,231 Excelle vehicles (sedan, HRV and Station Wagon versions), all of which will be sent for inspection and service.
上海通用汽车此次召回行动是针对 2006 年 1 月 18 日 至 2006 年 2 月 8 日 上海通用汽车生产的部分的凯越轿车(凯越、凯越 HRV 、凯越旅行车)进行召回检修,涉及此次召回的车辆共有 1231 辆。
(39). A synergy of power and serenity” and the character of Excelle “Forging ahead with the best foot forward”.
别克凯越“全情全力 ,志在进取”的个性。
(40). Shanghai GM will repair all the affected ABS modules to completely eradicate this problem and the potential risks it may pose.
上海通用汽车将对召回的凯越轿车采取检修 ABS 模块的措施, 以彻底解决可能存在的隐患。
(41). This defect was discovered by Shanghai GM during its pre-shipment quality inspection, for which immediate engineering analysis and verification was implemented.
该缺陷是上海通用汽车进行整车发运质量检查时发现的,并对该缺陷进行了工程分析和确认。
(42). To date, Shanghai GM has received reports from the authorized Buick after-sales service centers for total 9 cases of such a problem; but so far, none was reported to have caused accidents.
至今,上海通用汽车别克特约售后服务中心反馈的因该缺陷进行维修的案例共 9 起,但未接到过任何由此引发事故的报告。
(43). Shanghai GM will inform all affected customers via its Customer Relationship Management (CRM)system, and perform comprehensive customer service follow-up.
上海通用汽车将通过 CRM(客户关系管理系统)通知属于召回范围的用户,并实施全方位的客户服务跟踪和记录。....(please sign in for more)
(44). Customers are welcomed to contact Shanghai GM via their toll-free hotline, 8008202020, or the hotlines of Shanghai GM′s authorized Buick service centers for more information.
上海通用汽车免费客户服务热线 8008202020 和各地的上海通用汽车别克特约售后服务中心热线电话提供召回征询服务。....(please sign in for more)
(45). Concurrently, the authorized Buick service centers will also be approaching all customers who could be affected by this activity for free vehicle inspection and service.
同时,上海通用汽车别克特约售后服务中心会主动与召回范围内的用户取得联系,安排召回免费 检 修事宜。....(please sign in for more)
(46). Buick Excelle owners are also welcomed to visit the Shanghai GM website (www.shanghaigm.com)for more details or the AQSIQ website (www.qiche265.org.cn)to learn more about the recall.
凯越轿车用户也可以在上海通用汽车的公司网站 www.shanghaigm.com 或国家质检总局缺陷产品管理中心网站 www.qiche365.org.cn 上获取此次召回的相关信息。....(please sign in for more)
(47). Shanghai GM would like to express their sincere regrets, and herein apologizes for the inconvenience brought to the affected Buick Excelle owners.
上海通用汽车对此次召回给 部分凯越轿车 用户带来的不便,深表歉意。....(please sign in for more)
(48). Insisting on the customer-oriented service principle, Shanghai GM announces the partial recall of the Buick Excelle vehicles
秉承“以客户为中心”服务理念,上海通用汽车宣布对部分凯越轿车实施召回....(please sign in for more)
(49). Buick LaCROSSE is a masterpiece of Shanghai GM, integrating GM′s advanced global platform, the best domestic and foreign resources and Shanghai GM′s independent research and development effort.
别克 LaCROSSE 君越,是上海通用汽车集通用汽车全球同步的先进平台、国际国内优势资源和上海通用汽车自主研发于一身的全新震撼力作。....(please sign in for more)
(50). Coupled with over 50 breakthrough accolades in innovative design, fuel economy, power performance, and luxury interior design, Buick LaCROSSE has set an undisputable benchmark for many to emulate in its class.
挟创新设计、高效动力、先进平台和豪华配备等傲视群雄的 50 多项突破,别克 LaCROSSE 君越卓然成就中高级轿车的全新典范。....(please sign in for more)
(51). A dynamic and innovative design; a world of fine luxury
动感洗练创新设计 演绎质感豪华空间....(please sign in for more)
(52). Shanghai GM, Pan Asia Technical Automotive Center and the world-renowned Italian auto design company I.DE.A Institute have collaborated to give Buick LaCROSSE a brand new look.
上海通用汽车、泛亚汽车技术中心与世界著名的意大利 IDEA 汽车设计公司携手合作,打造出别克 LaCROSSE 君越具有革新意义的外观。....(please sign in for more)
(53). Its concept aims to fuse the best of Oriental aesthetics together with European contemporary styles.
依循别克全球最新设计理念,在东方审美的基础上,汇聚欧洲时尚之都的创意精粹,.....(please sign in for more)
(54). Indeed, what with its sleek contours and extraordinary sporty exterior, Buick LaCROSSE has defied conventions to lead a whole new trend in automobile design.
其洗练流畅的线条,勾勒出非凡东方的运动型张力感,全面引领现代汽车设计制造的大气质感,开创造型新风尚。....(please sign in for more)
(55). Buick LaCROSSE features a 3-dimensional vertical grille well integrated with the U-shaped hood that is sleek and generous, fully reflecting the design element of Buick shield.
别克 LaCROSSE 君越车头的三维立体直瀑式镀铬格栅与 U 型引擎盖连成一体,利落大方,淋漓展现了 U 形别克盾的设计元素。....(please sign in for more)
(56). The lower part is fitted with horizontal air inlet bars, while the left and right fog lamps blend ingeniously with the air inlets to create a stylish look.
下部设置横条进风格栅,与左右两侧雾灯巧妙结合形成横竖线条对比,更显格致美感,再配上宛如珠宝的立体别克徽标, 高雅气质不彰自显。....(please sign in for more)
(57). The headlamp bulbs are designed to create a look like double “8”, blending both oriental aesthetics and novelty in striking harmony.
灯芯采用双“ 8 ”造型,演绎东方审美与和谐文化。....(please sign in for more)
(58). They also bring forth an alluring sense of mystique, like ‘black pearls′, and reflect a deep boldness in design innovation.
不但令光源投射更集中,还渗透出神秘的黑珍珠质感,大胆创新,别具神韵。....(please sign in for more)
(59). The high waistlines, which extend from the front to the sides and all the way to the rear, together with the clean and sleek side tangent lines, reveal a personality that is both tough and yet endearingly gentle.
高挑的腰线从车头划过车侧直达车尾,一气呵成,与流畅利落的车侧切线相互辉映,给人刚柔并济之感。....(please sign in for more)
(60). The luxurious external rear-view mirrors, that are designed for maximum wind resistance, come with 5 built-in LED signal lamps; so striking in appearance that they are sure to perk your ride up.
豪华外后视镜以低风阻的切面式设计与车身和谐呼应,并镶嵌五颗 LED 转向信号灯,更显美观醒目。....(please sign in for more)
(61). From the C-pillars right up to the rear of the vehicle, the smooth, arched curves and sleek contours merge seamlessly to form a unique rear design that displays both simplicity and solidity.
从独特的 C 柱到车尾,高张力弧线完美衔接,尾窗和尾箱顺势而成,雕凿出浑然一体的紧凑动感车尾。....(please sign in for more)
(62). A perfect design considers both extrinsic and intrinsic values-that′s what you will see and love in Buick LaCROSSE.
完美的设计源自内外兼修的高品质,别克 LaCROSSE 君越的内饰设计同样值得细细品味。....(please sign in for more)
(63). The cabin interior, constructed with the occupants in mind, adopts the “Double-H” (Horizon & Harmony)design philosophy to achieve a balanced and harmonized design.
座舱内部以“人”为中心,融合了“双 H( Horizon & Harmony)”设计理念,更趋平衡和谐之感。....(please sign in for more)
(64). Buick LaCROSSE′s attention to details is evident from the quality of the materials it chooses as well as the color tones used;
别克 LaCROSSE 君越对于工艺细节的注重,体现在高品位耐久材质和色泽的和谐搭配上.....(please sign in for more)
(65). It successfully creates the perfect mix of modernized luxury and comfort for you as you take to the road.
展现世界高档豪华车特征元素,为乘客营造出现代与豪华精致的氛围。....(please sign in for more)
(66). The chrome-plated metallic strips contrast beautifully against the walnut wood inlays to exude a sense of elegance and extravagance.
中控台外侧镶嵌镀铬金属饰条,与桃木饰板交相辉映,凸现 细腻 与豪华的质感。....(please sign in for more)
(67). The 3-dimensional instrument cluster that levels-in from the external rim, together with the red LED pointers, not only enhances readability, but also adds a touch of style and technology fineness to the overall design.
三维设计环状仪表的立体层次感由外延伸到内,配 LED 红光恒亮指针,动感科技风格强烈.....(please sign in for more)
(68). Its angled screen is designed for clearer data visibility.
屏幕的倾斜角度更加适合数据读取。....(please sign in for more)
(69). The newly designed multifunctional walnut wood steering wheel features intuitively displayed buttons that fit stylishly with the U-shaped central control.
全新造型多功能核桃木方向盘,控键布局合理且实用,与中控台的“ U ”形设计融为一体....(please sign in for more)
(70). Mounted on it, is a titanium crystal quartz clock that adds a nice finishing touch to the elegant design.
且镶嵌中控台中的钛晶石英钟更增添了豪华典雅的感觉。....(please sign in for more)
(71). Remarkable power and fuel economy; Superb driving experience
掌高效节能动力 控上乘驾驶魅力....(please sign in for more)
(72). As the heart of a good car, the engine should be powerful and have a balanced top-notch performance in all aspects.
一台好车的“心脏”要强悍,须有全面均衡的高素质表现。....(please sign in for more)
(73). Buick LaCROSSE offers a choice of two engines-the 2.4L mode and the 3.0L mode.
别克 LaCROSSE 君越装备的两款排量分别为 2.4L 和 3.0L 的发动机....(please sign in for more)
(74). Both encompass modern, state-of-the-art technology, bringing significant advantage in power, fuel economy, quietness and environment-friendliness.
集成当今发动机技术的多项尖端科技,兼具动力、节能、宁静和环保的四大优势,成就王者之势。....(please sign in for more)
(75). The ECOTEC D-VVT 2.4L all-aluminum engine, imported from America, is the latest member of GM′s ECOTEC engine family.
美国原装进口 ECOTEC D-VVT 2.4L 全铝四缸发动机,是通用汽车全球 ECOTEC 发动机家族的全新成员....(please sign in for more)
(76). Most renowned for its “technical, economical and environment-friendly” design philosophy, the mature technical platform encompasses much award-winning state-of-the-art technology used in many of GM engines.
系出名门的它基于“技术-环保-经济性” 理念设计开发,拥有成熟的技术平台,并配备多项全球最尖端的科技,是通用全球使用最广泛和获奖无数的优异引擎产品.....(please sign in for more)
(77). With features such as superior power performance, noise reduction technology and the most competitive fuel economy in its class
其特征以杰出的动力表现、出色静音科技和同级车最具竞争力的燃油经济性著称。....(please sign in for more)
(78). the ECOTEC engine has been accorded the much acclaimed title-“Worldwide Top 10 Automobile Engines for 2006” by a distinguished North America auto magazine.
ECOTEC发动机还被北美权威汽车媒体评为“ 2006 年世界十佳汽车发动机”。....(please sign in for more)
(79). This DOHC 16V all-alloy engine features the most advanced double variable valve timing (D-VVT)system for superior power output and engine response.
这台双顶置凸轮轴 16 气门的全铝合金材质( All Alloy)发动机,采用当前最先进的 D-VVT 电子可变双气门正时系统....(please sign in for more)
(80). It has a maximum power output of 125kw (168 horsepower)/ 6400 rpm and torque of 225Nm / 4800 rpm and boasts of a 90% peak torque value at a low speed of 2400 rpm for enhanced acceleration performance.
全面提升动力输出和引擎响应性,最大功率 125kw( 168 马力)/6400rpm ,最大扭矩可达 225Nm/4800rpm ,且在 2400rpm 的低转数区域即可拥有 90% 的峰值扭矩,提速....(please sign in for more)
(81). the oil jet cooled nanotechnology piston
油冷喷注纳米活塞....(please sign in for more)
(82). the lifetime maintenance-free auto adjustable all-steel timing chain
终身免维护的自动调整式全钢正时链条....(please sign in for more)
(83). the 32-bit engine control module and many more
32 位元发动机控制模块等众多尖端技术的保驾护航....(please sign in for more)
(84). Its lightweight alloy material and D-VVT superior characteristics, together with a host of features such as the sequential fuel injection (SFI).
得益于全铝合金发动机的轻量化优势、 D-VVT 电子可变气门正时的优异特性,再加上包括多点顺序燃油喷射( SFI).....(please sign in for more)
(85). You can be assured of just how strong this engine is!
别克 LaCROSSE 君越强悍“心脏”由此而生....(please sign in for more)
(86). It delivers unlimited power at an instant, and even so, it boasts a low fuel consumption rate of 6.2 L per 100km at a uniform speed of 90km/h – it′s everything you need in a modern automobile.
澎湃动力瞬息爆发,更有 90km 匀速百公里 6.2 升 的低油耗,全面满足现代用车需求,塑造别克动力科技的激情形象。....(please sign in for more)
(87). The high-end Buick LaCROSSE models come equipped with the brand new DoD V6 3.0L engine which features the Active Fuel Management (AFM)system.
别克 LaCROSSE 君越高端车型所装备的全新高效 AFM 智能燃油管理系统 DoD V6 3.0L....(please sign in for more)
(88). Developed by the North America GM powertrain group, this engine has a maximum power output of 131 kW (176 horsepower)/ 5,400 rpm and a maximum torque output of 244Nm / 4,400 rpm.
发动机是由北美通用汽车动力部门开发,其最大输出功率为 131kw( 176 马力)/5400rpm ,峰值扭矩达 244Nm/4400rpm 。....(please sign in for more)
(89). the sequential fuel injection (SFI)a
多点顺序燃油喷射( SFI)....(please sign in for more)
(90). It enables the auto switch between six-cylinder and three cylinder operation under certain conditions, allowing for improved fuel economy and lower emission, at the same time of improving power performance and smoothness and quietness of operation.
在一定条件下能实现 6 缸 /3 缸主动智能切换,达到在提升顺畅宁静动力性能下更节省燃油、降低排放的双重功效。....(please sign in for more)
(91). To truly experience the exceptional power performance of the engines, Buick LaCROSSE comes fitted with an automated mechanical transmission that is imported from North America.
为了淋漓展现以上两款高效节能引擎的非凡实力,别克 LaCROSSE 君越还为驾驶者带来从北美原装进口的带运动模式.....(please sign in for more)
(92). With the sporty M mode, this smart transmission allows easy gear shifting through the shift level or the steering-wheel shift paddle, giving you new driving pleasure.
M 档的智能手自排一体变速箱,通过排挡杆或者方向盘换档功能,让您感受全新的驾驶乐趣。....(please sign in for more)
(93). This transmission also features a light weigh and compact design.
这台进口变速箱还拥有轻量化和紧凑化的突出特点....(please sign in for more)
(94). Through the smooth and precise shifting of gears, just like the dynamic powertrain and coupled with the outstanding chassis of the latest North America Buick LaCROSSE, the quiet and swift handling makes you feel as if you have ‘become one′ with the car.
动力系统形成绝佳匹配,其反应迅速、换档顺畅的特点让君越的“心脏”跳动得更为活跃,结合源自北美最新别克 LaCROSSE 的优异底盘,使驾驶者充分体验“人车合一”的无穷驾控乐趣。....(please sign in for more)
(95). World-class quality; top-notch safety and security features
全新平台筑世界品质 先进科技造顶级安全....(please sign in for more)
(96). The Buick LaCROSSE boasts outstanding internal quality enabled by the advanced global technology platform, in addition to the gorgeous exterior and feature-rich luxurious interior appearance.
别克 LaCROSSE有绚丽的动人外表和丰富的内饰配置,更有诞生于全球先进科技平台的卓越内在品质....(please sign in for more)
(97). It is built upon the latest North American Buick LaCROSSE platform and features a GM-LAN 32-bit communication and control system.
别克 LaCROSSE 君越基于通用北美最新的别克 LaCROSSE 平台开发, 采用 GM-LAN 的 32 位元通讯控制系统....(please sign in for more)
(98). This system combines all the modules and sensors of powertrain, lighting, chassis, safety and security and entertainment systems, enabling faster data transmission and processing across the vehicle.
整合了动力、灯光、底盘、安全、娱乐等 各大模块及传感器,使整车讯息传递更快速高效....(please sign in for more)
(99). You can be assured of outstanding power performance and faster system response ability, and nothing less.”
你可以感到放心,其动力表现出众,系统反应更迅捷。....(please sign in for more)
(100). The newly enhanced chassis, which utilizes the McPherson strut front suspension and 4-link rear suspension, is carefully tuned according to China′s road conditions and customer needs.
全新的增强型底盘采用前麦弗逊式、后 4 连杆式的悬挂方式,根据中国的路况及客户的需求进行了精心调试.....(please sign in for more)