||1:WITH its whirl of frocks, models and million-dollar deals London Fashion Week has always been rather a closeted affair, accessible to few.||2:Amateur fashionistas have had to wait for glossy magazines and blogs to tell them what to wear next.||3:But at the second of London’s biannual fairs, which ran from September 13th to 17th, that was starting to change.||4:Around half the shows were live-streamed to the internet and TV channels with bulletins broadcast to commuters waiting at underground Tube stops. A free pop-up cinema screened fashion-themed films.
||1:Uniqlo has three advantages.||2:Japan is physically much closer to China than Spain is.||3:It is closer culturally, too.||4:Japanese shapes and styles are similar to Chinese ones.||5:Even the weather is similar.||6:Uniqlo’s high-tech clothing makes wearers sweat less during sweltering summers, which is handy.||7:And being Japanese has cachet, among Asia’s fashionistas if not its nationalists.