||1:But rebranding and renaming policies gets you only so far.||2:Even upbeat words with positive associations can be tarnished and discredited.||3:After all, “socialism” has the same root as the friendly concept of “society”.||4:Even more starkly, “communism” is a relative of “community”, but no amount of etymology can make up for the ideology’s complicity in the deaths and immiseration of millions.