The pretty girl on the cover of the pictorial is just a sales gimmick

画报的封面上印上美女不过是吸引顾客的一种生意眼。

The basic gimmick was the distinguishing of one bank from the others

基本决窍是区分某一银行与其它银行的标志。

She (Brandy)showed up with 38,000 grasshoppers which blew us away, said Buzz Elliot, a morning show host on Z99, the station that launched the bug-gathering gimmick

她(布兰迪)带着3万8千只蝗虫来了，让我们目瞪口呆，”搞出这次捕虫噱头的Z99电台晨间节目主持人巴茨-埃利奥特说。

Still the dealers continued to see it as a gimmick

尽管如此，各承销商仍然把它看作是一种花招。

Like the modern figure of Santa Claus himself, this is pretty much a merchandiser’s gimmick to encourage spending

就像圣诞老人自己这个现代形象一样，商家这样做在很大程度上是一种促销伎俩。

A trick or gimmick ,especially one used in a swindle or to rig a game.

欺骗，花招尤指用于诈骗或在游戏中作手脚的诡计或鬼把戏

commercial promotional gimmick s

商业广告的噱头.

The pretty girl on the cover of the book is just a sales gimmick .

书封面上印上美女不过是吸引顾客的一种生意眼。

We have radios， washing machines and gimmick s of all sorts.

我们拥有收音机、洗衣机和各种各样新发明的东西.

To change or affect by means of a gimmick .

用暗机关改变或影响

The new style buttons are just a gimmick ； you can`t even fasten them.

这种新式的钮扣只是骗人的玩意儿；你甚至无法把它们钉上.

Too much gimmick has been disguised as art, just to be novel or to outdo each other in the name of creativity or innovation.

最后，太多的花巧被伪装成艺术，很多人假借创意和革新的名义，希望能够标新立异，出奇制胜。

Tom Taylor is the comic’s writer. He told reporters with Reuters, “It’s not a gimmick .” A gimmick is a trick or device meant to gain attention.

汤姆·泰勒是该漫画的作者。他对路透社表示：“这不是噱头。”噱头是指旨在引发关注的花招或诡计。

||1:Thomas Rid is a German-born academic, now at King’s College London.||2:He is one of Britain’s leading authorities on, and sceptics about, cyber-warfare.||3:His provocatively titled book attacks the hype and mystique about sabotage, espionage, subversion and other mischief on the internet.||4:He agrees that these present urgent security problems.||5:But he dislikes talk of “warfare” and the militarisation of the debate about dangers in cyberspace.||6:Computer code can do lots of things, but it is not a weapon of war.||7:He criticises the American air force for using a “lobbying gimmick ” with talk of “cyber” as a fifth domain of warfare, after land, sea, air and space.

||1:托马斯瑞德是一名出生于德国学者，现在在伦敦的国王学院。||2:在网络战争方面，他是伦敦首席权威之一，也是怀疑者。||3:他的书名颇具挑衅意味，书中抨击了关于破坏、间谍、颠覆以及其他网络恶行的炒作和神秘主义论调。||4:他同意，这些确实代表了社会安全问题。||5:但是他反感谈到“战争”，反感军事化地辩论网络空间里的威胁。||6:电脑编码确实作用很大，但是它不是一项战争武器。||7:他批评美国空军，因为他们把谈及“网络”的“游说手段”作为继陆、海、空、太空之后的第五战争领域。

||1: This slim volume is packed with tips to help wage slaves as well as lottery winners get the most “happiness bang for your buck”. ||2: It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it). ||3: Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. ||4: This is apparently the reason McDonald’s restricts the availability of its popular McRib—a marketing gimmick that has turned the pork sandwich into an object of obsession.

||1:无论你是工资的奴仆，还是彩票的幸运儿在这本薄薄的书，都能让你获得“金钱带来的快乐大爆发”。||2:如果人们能够缩短他们的工作时间和看电视的时间而花更多的时间跟朋友和家人在一起会让他们的生活的品质更高。||3:买礼物或捐助慈善机构往往会比给自己买东西更让人觉得开心。购买限售版奢侈品会让消费者更开心。||4:这显然是麦当劳为什么限制受欢迎的烤汁猪排堡的出售量的原因--这个营销手段使人们为猪肉三明治着迷。

Writer Says Bisexual Superman Is Not a Gimmick

DC漫画新超人是双性恋

The $500 gimmick is really more of a flame-sputterer than a flamethrower.

这款售价500美元的玩意更像是火焰喷吐器而不是火焰喷射器。

The game Move Party showed off these features, but it seemed more like a slick visual gimmick than an exciting new type of game.

《动感派对》这款游戏充分发挥了这些特色，但更像是老套的视觉把戏，不是令人兴奋的新型游戏。

But Mr. Boehner is adamant: our mortgage is part of the cost of our meal, and to say otherwise is just a budget gimmick .

但是，博纳先生却坚定不移说：住房抵押贷款就是饭费的一部分，不这么看就是在预算问题上耍滑头。

But she dismisses the notion that iPS cells from endangered animals are a gimmick .

但是她对于从濒危动物提取iPS细胞是个噱头的说法不屑一提。

But as you read on, it becomes clear this isn’t a gimmick : we is vital to understanding how an office actually works.

但只要你读下去，就会明白这不是一个骗人的东西：要了解一间办公室到底是如何运作的，“我们”至关重要。

Of course, they are a bit of a publicity gimmick , but they work.

当然，它们在某种程度上是一种宣传伎俩，但它们奏效了。

But, of course, this “nothing up my sleeve” approach is in itself a kind of trick, gimmick or scheme.

当然了，这种“此地无银三百两”的方式本身就是一种诡计、花招或阴谋。

Mocher Cherguim, the shopkeeper, was clearly disappointed when I told him that the hat would just be a gimmick for a party.

当我告诉这位名叫莫切尔·谢尔吉的店主，这个帽子肯定会成为聚会的噱头，他明显比较失望。

Does personal development seem like a gimmick to you? Do you ever wonder why all this advice never seems to work?

个人发展对你来说像是一件骗人的事情吗？你曾经怀疑过为什么所有这些建议永远都没有用吗？

The thing is, even if you think Instant is a gimmick , using it really is a transformational Web experience.

即便你认为即时搜索只是个小花招，但是使用它的确是一个变革性的网络体验。

Some people have called her “gimmick ” really clever; others ask if she feels ashamed, she said.

她说，有人说她的做法很聪明；也有人问她有没有感到难为情。

If change. gov is any indication, the use of social media appears to have been much more than a gimmick for Obama.

如果change.org是一个迹象，对社会化网络的使用看起来已不再仅仅是奥巴马玩弄的政治花招。

Live wallpapers: It’s a gimmick and there are a lot of tacky live wallpapers, but there are a few that I really like.

生活壁纸：这是个骗人的玩意，有许多俗气的生活壁纸，但是还有一些我还是很喜欢的。

The truth is that designating new features as “experimental” and announcing them only on a blog is just a charade, a marketing gimmick .

事实上，把新的特色产品指定为“试验版”并只在博客上宣布仅仅是一种伪装、一种行销伎俩。