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||1: The third obstacle is uncertainty. ||2: Selling to the swelling middle class is no doddle : in such a new market, firms are finding it hard to gauge what people will pay for, say, a hip operation, or whether they will pay more for their aged parents’ care or for their children’s. ||3: Siloam’s private hospitals have six price tiers, an attempt to serve the many segments of Indonesia’s dynamic market, yet last year only 51% of their beds were filled. ||4: So far, the rich are the most dependable moneymakers. ||5: When IHH considers entering a market, it notes a country’s Gini coefficient, a measure of inequality: higher inequality implies wealthier patients willing to pay for treatment.
||1:最后一个问题是市场的不确定性。||2:要在持续增长的中产阶级市场中取得成绩绝非易事:在这样的新市场里,医疗公司难以估测人们会为哪个项目买单,例如髋部手术,或者人们是否会为他们年迈的双亲和孩子支付更高价格的医疗服务。||3:西罗亚的私立医院将医疗服务分六个层次来定价,以尽可能多地囊括印尼多变的医疗市场。然而,去年该医院的床位仅达到了51%的使用率。||4:到目前为止,富裕阶层是最可靠的盈利来源。||5:当IHH公司考虑进入一个市场时,它会去关注国家的基尼系数:更高的贫富差距,意味着富裕的病人更愿意为高质量高价格的医疗服务买单。
Certainly, microwaves would work: a test carried out in 2008 transmitted useful amounts of microwave energy between two Hawaiian islands 148km apart, so penetrating the 100km of the atmosphere would be a doddle .
当然,微波可以发挥作用:2008年进行的一项测试为相距148公里的夏威夷两岛传送了大量的微波能,所以穿越100公里的大气层应该易如反掌。
Certainly, microwaves would work: a test carried out in 2008 transmitted useful amounts of microwave energy between two Hawaiian islands 148km (92 miles) apart, so penetrating the 100km of the atmosphere would be a doddle .
当然,微波也能完成此项工作:2008年科研人员对微波做了实验,他们在两座相距148公里(92英里)的夏威夷岛屿之间成功地传送了大量微波能量,因此微波要穿透100公里的大气层也将是轻而易举的事。
THE internet looks like an adman’s dream. Counting how many times an advert on a bus shelter has been viewed is impossible; counting clicks on a blinking banner ad is a doddle . But knowing where each click came from, and how many people are clicking, is harder than it appears.
互联网对于广告人而言太神奇了。没法计算公交站亭上的广告被观看的次数,但却可以轻而易举地计数一条屏幕闪动的广告栏的点击量。可是,要弄清楚每个点击从何而来,有多少人点击过,就比看起来难多了。
And switching is a doddle in China, observes Ben Thompson of Stratechery, an industry newsletter.
行业资讯服务机构Stratechery的Ben Thompson表示,在中国,换部手机是一件非常容易的事。
noun
1.A very easy task.
‘this printer’s a _doddle_ to set up and use’
‘I thought, ‘This game’s a _doddle_ - you just turn up, someone gives you a film, you talk the lines and then go home.’’
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