1	补充传统网络的不足	A supplement to traditional network
2	产品获利较高	High profitability from the products
3	从数字看中国体育市场	Chinese sports market in numbers
4	地区销售商	Regional Wholesaler
5	非正式通路的有益补充	Favorable supplement to informal channels
6	各通路发展前景预测	Prospect of the various channels
7	货款信用给付体制仍不健全	Incomplete credit system
8	获利较低	Low profitability
9	较易塑造品牌形象	Easy brand image shaping
10	可快速拓展市场	May expand the market rapidly
11	内需市场的高速增长	Rapid increase of domestic market
12	品牌保护	Protection of brands
13	品牌工程	Brand creation
14	品牌意识薄弱	Low awareness of product brand
15	渠道商素质不一	Quality of channel sellers varied
16	全国2-3家	There are 2 or 3 of them nationwide
17	全国约700家	There are about 700 of them nationwide
18	实现本地化供应链	Localized chain of supply
19	市场结构不完善	Incomplete market structure
20	特许与连锁加盟	Licensing and chain partnership
21	通路费用低廉	Low channel costs
22	通路商水平参差不齐	Uneven quality of sellers
23	网上支付系统仍不成熟	Immature online paying system
24	消费环境变化	Change in consuming environment
25	销量大	Large sales volume
26	运动用品店	Sporting Goods Stores
27	政府政策	Government policies
28	知识产权不被重视	Intellectual property rights not respected
29	中国文化及价值观	Chinese culture and value
30	中华体育网简介	Overview of www.echinasport.com
31	专业人才难求	A lack of professional talents

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