(1). Apple TV isn’t exactly king of the streaming boxes. Apple is currently in the product’s fourth generation, and hasn’t delivered on the TV revolution it promised. It’s struggling to compete with other streaming options like Amazon Fire TV, Chromecast, and Roku.
(2). 1:However, while Apple’s not at the top of its game with its TV streaming box, that doesn’t mean it’s out of the league completely. 2:It still has a chance to get things right with a new, fifth-generation Apple TV. 3:Tim Cook told investors that the company was happy with the way the new Apple TV was coming along while teasing that there’s "more things planned" for it in the future.